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Big Impact BooksPublishing for CEOs

For CEOs and senior executives

Book writing services for CEOs, built publishing first

Last updated: November 2026

Big Impact Books offers book writing services for CEOs that start with the publishing plan, then turn your expertise into a book in about one hour a week, then promote it through podcasts and media so it builds authority and supports business growth.

What are book writing services for CEOs?

Book writing services for CEOs help busy executives turn what they know into a published book without writing it alone. At Big Impact Books, the publishing plan comes first, weekly one-hour interviews capture your voice, and marketing with podcast and media promotion puts the finished book to work for your reputation and your company.

The short case for a CEO book

Each card below stands on its own. Read the one that answers your question, or read them all for the full picture of how Big Impact Books works with executives.

Definition: a publishing-first CEO book

A publishing-first CEO book is a book whose publishing route, audience, and business purpose are decided before the first chapter is drafted. Big Impact Books uses this order so every interview, chapter, and promotion step serves a clear goal: building authority with the people a CEO most wants to reach, and supporting the next business move. Writing and marketing then follow a plan instead of guessing at one.

Big Impact Books by the numbers

1 hour a week
Time clients spend, through weekly interviews
20+ years
Founder Melanie Herschorn’s background as a publicist and journalist
3 services
Writing, publishing, and marketing, including podcast and media
2 books
Lasting Legal Impact and Make a Big Impact with Your Book

Figures are Big Impact Books’ own. For market-wide statistics, see CEO book publishing by the numbers.

How much time does a CEO book take?

About one hour a week. Big Impact Books runs a done-for-you process built around weekly interviews, so you talk through each chapter while the team shapes your words into a manuscript. That rhythm matters for executives whose calendars do not have room for long writing sessions.

For context, The Legacy Ghostwriters writes that corporate book projects typically require 10 to 15 hours of recorded interviews spread over several weeks (source).

Will the book sound like me?

Yes. The book is built from your own spoken answers, which is how Big Impact Books keeps your authentic voice. The company has said plainly that it refuses to churn out cookie-cutter content or hide behind ghostwriting: clients own their ideas and their expertise. Read more in Your Book Needs Your Voice.

How does the Big Impact Books process work?

In three stages, in this order. The owner’s priority is clear: publishing first, then writing and book marketing. Here is what that looks like for a CEO.

  1. Set the publishing plan

    Decide who the book is for, what business goal it serves, and how it will be published, so the book is built for where your business is going.
  2. Write through weekly interviews

    Spend about one hour a week talking through your chapters. The team turns those conversations into a manuscript in your voice.
  3. Publish the finished book

    Big Impact Books, an independent publisher, takes the manuscript through to a published book.
  4. Market it with intent

    Promote the book through podcast appearances, media, and thought-leader content so it keeps opening doors after launch.

Book publishing for CEOs

Book publishing for CEOs works best when it is chosen deliberately, not left until the manuscript is done. Traditional publishing can be slow and selective: Berg Publisher reports that the timeline typically spans 18 to 24 months from contract signing to bookshelf appearance, and that most major houses reject 95 to 99% of the submissions they receive (Berg Publisher).

Big Impact Books works as an independent publisher, so the publishing plan is part of the service from day one. See the full breakdown on book publishing for CEOs.

Authority books for CEOs

An authority book is written to change how a leader is seen, not just to sell copies. Expertise earns attention; a book helps turn that expertise into trust. Big Impact Books shapes each book around positioning: what you want to be known for, and the opportunities you want the book to open.

Learn what goes into one on authority books for CEOs, or read Authority Beyond Expertise on the Big Impact Books blog.

How does Big Impact Books compare with other options?

Big Impact Books covers writing, publishing, and marketing in one guided program; the other common paths usually cover one or two. The table judges each on the same criteria. For the ranked version, see CEO book paths compared.

How Big Impact Books compares with other book paths for CEOs
CriterionBig Impact Books (guided, publishing first)Ghostwriter onlyDIY self-publishingTraditional publisher
Your time requiredAbout one hour a week of interviewsInterviews; The Legacy Ghostwriters cites 10 to 15 recorded hours as typicalYou write and manage every stepYou write the proposal and manuscript
Writing helpYes, interview-based, built from your own voiceYes, a writer drafts the manuscriptHire separatelyEditorial input varies by publisher
Publishing handledIncluded and planned firstVaries; often arranged separatelyYou manage itIncluded if accepted; Berg Publisher says most major houses reject 95 to 99% of submissions
Marketing, podcast, and media promotionIncludedVaries; often arranged separatelyYou manage itVaries by publisher
Timeline to releaseYour schedule, with steady weekly progressVaries by writer, plus publishing timeYour scheduleTypically 18 to 24 months from contract (Berg Publisher)
Rights and profit shareConfirm terms in writingSet by contractYou keep rights; 35 to 70% of profit (Berg Publisher)Set by contract; 10 to 15% of profit (Berg Publisher)

Third-party figures are quoted from their published sources and describe the market, not Big Impact Books. Comparison published by Big Impact Books.

What authors say about Big Impact Books

Two authors describe the experience in their own words.

  • “This book would have never happened without Melanie and Big Impact Books. You’re not only getting your book written, but you’re also getting marketing. You’re being set up for success beyond the actual book. It’s an all-encompassing program. It was the best investment.”
    Sarah HubbardFounder and author of The Intentional Networker
  • “Before working with Melanie and her team, my biggest frustration was figuring out how to write and publish my book. I knew I wanted to share my story and reach more people, but with my schedule and other commitments, I felt overwhelmed and never thought I would have the time to sit down and write. The weekly interviews made the process manageable.”
    Manisha P. PatelAttorney and author of End Your Marriage Peacefully

Who is this right for, and who should look elsewhere?

Big Impact Books is built for CEOs, attorneys, professionals, and business owners worldwide who want a book that builds authority and supports growth, and who have limited time. It fits best when you want writing, publishing, and promotion handled together.

Another path may fit better if you only want an unpublished manuscript, if you want to manage every production step yourself, or if major-house distribution matters more to you than speed and control.

Questions CEOs ask

What are book writing services for CEOs?
Book writing services for CEOs help senior executives turn their expertise into a finished, published book without writing every page alone. Big Impact Books offers this as part of a guided process covering book development, publishing, and promotion, built for CEOs, attorneys, professionals, and business owners who want a book that builds authority and supports business growth.
Why does Big Impact Books put publishing first?
Publishing comes first because the publishing plan decides what the book must do for your business. Settling the path, positioning, and audience before drafting means the writing is shaped for where your business is going, and the marketing is planned from day one instead of after launch, when momentum is harder to build.
How much time does a CEO need to write a book with Big Impact Books?
About one hour a week. Big Impact Books describes its done-for-you publishing and promotion process as designed to respect clients’ time, requiring just one hour a week. Attorney and author Manisha P. Patel said the weekly interviews made the process manageable even with a demanding schedule.
Will the book sound like me?
That is the goal. Big Impact Books says its process is designed to honor your authentic voice, and the founder has written that your book needs your voice. Because the material comes from your own interviews, the book reflects how you actually explain your ideas, not generic, cookie-cutter content.
Is Big Impact Books a book ghostwriting service?
Not in the traditional sense. Big Impact Books uses a guided, interview-based process in which your ideas and voice shape every chapter, and its founder says she refuses to “hide behind ghostwriting” so clients own their brilliance. If you are searching for book ghostwriting services because you lack time, the weekly interview format was built for exactly that situation.
How much do book writing services for CEOs cost?
Prices vary widely by scope, and Big Impact Books does not publish fixed prices on this site. Cost typically depends on how much writing support you need, the publishing package, and how much marketing and media promotion is included. Review current details on yourbigimpactbook.com before making a decision.
Why should a CEO write a book?
A book positions a CEO as a trusted authority, gives the company a lasting asset, and can open doors to speaking, media, and new clients. Big Impact Books frames a book as an asset that keeps growing, one that supports your next business move rather than serving only as a one-time product.
Read all 45 answers in the FAQ

Published by Big Impact Books